How To Position Your Content For Cashflow: How JK Molina Built A 1.5 Million Dollar (Recurring) Business On Twitter

All right. JK Molina, welcome to the show, brother, man. How are you? All good, bro. Never even better, dude. I'm excited to have you complete the sentence for me. Likes Ain't cash. Likes ain't cash, man. What does that mean? So it

came from, It's embarrassing moment actually. Like when I got the big following, right? I got the big Twitter following, but then I realized like people with one 10th of my following were making 10 extra money I was making right, and it was embarrassing I was like, yeah, the audience building side is not gonna do, I need to actually learn monetization. So that's where Lexing Cash was born. And I focus more on monetizing an audience than building an audience. And that's what I currently teach people.

I love that, and I really want to get into that deeply with you today because people that are listening to this show are either at the beginning stages of maybe building a brand or maybe they already have a brand and they're constantly cycling through the different valleys of despair, right? Where they're like, okay, maybe I've got 10,000, 20,000, 30,000 people here, but my business is not doing. What's going on here? Yeah. So with you I'll give a little bit of a brief bio for you, for people listening. JK here has built a 1.5 million a r r business. It's annual recurring revenue off the back of Twitter, the Twitter platform, and it is badass. You're a badass. And I'm excited to really dive into this today, man, about the business creation, offer creation, audience building, all of this. But first, let's go back to the. Before you had 1.5 male coming in recurring talk us through your origin story about how you even got to this point, man, because I think that's really interesting that you don't talk about too much. Yeah,

I was born and raised in Guatemala that's below Mexico. So English is my second language, but I was just, I never really got into online business, ever. Used to be a marketing intern. Got fired, used to be a VA for $250 a month. Sold perfume door to door. Just try to hustle, man. Trying to see how, where I can make some money. And nothing really clicked until I found Twitter, so didn't make more than, I don't know, like a hundred. No, didn't make more than like a 500 bucks a month for like years. And then I saw this one tweet by Lawrence King, yo on Twitter. Also a great guy. So he posted something about Gillette, right? Like the razor company. So yeah, Gillette has , 130,000 followers on Twitter. And if you check out their likes, they only get three or four likes per. And then he basically said, Gilles social media manager gets paid 80 K a year. Do you know how much they would pay you if you weren't actually bad at your job? You know what that, yeah. That. That makes sense, that computes if you will, . So I started reaching out to people, man, cuz the one thing I knew how to do back then was I just liked tweeting like that. I got good at it and I just reaching out to people like, Hey man, do you want to go shredder? Do you need some tweets? I can grow your engagement. I can grow your file and get you some sales and send out a bunch of dms. One guy believed in. And after that I was like if it work once, it can work twice. So I just kept sending out more of the s talking more people eventually build a ghost writing agency. And yeah, that's, that was where my first chunk of money came in. And then the tweet hundred thing came after that. But that's

the story. That's how it started. Talk a little bit about ghost riding in general for people that may be unfamiliar with it. Yeah.

I'll only talk about Twitter, ghost writing. Sure. Because I really haven't done anything on ghost writing outside of Twitter. And most of the things we gonna cover, just relevance for your audience and anybody listening will be about Twitter because that's what I can talk to, but. Negotiating is basically taking people's accounts and tweeting for them, right? So you tweet out tweets and threats for them. So that was a huge part of the business, how we used to for them. It's usually easiest with people who don't need the money from Twitter. So founders, people who have already exited VCs, investors,

Like top level

executives or those people are easiest to get into. . , to get us clients. That's who I went to because I knew they didn't need the money. For them. It was more about having the presence and the influence and the leverage more than getting clients through it. So that, I don't know, it was just easier cuz when you're only writing for popularity over cash, only likes over cash it's easier. But that's how it started.

And for people listening, JK and I are gonna talk about Twitter specifically, but you can apply these same principles and concepts to any type of media, really, because the same concepts that we talk about to a degree apply to your short form content, to your long form content. It's all kind of the same principles, but I really like that you keep saying over and over again. You're like, okay, listen, I'm really good at., don't talk about things that you don't know about that you're not an expert in. Can you expand on that a little bit because I think that's something that you do really well. Oh man, that was, I got

that from Hormoze, from Alex Homo. Yeah. Everybody gets everything from Hormoze these days. And he got from Brunson. Oh yeah. He got a lot of stuff from Bronson. I can recognize some of the way he, ways he tells stories when he explains something and uses oh, that's Bronson. That's a kind of like bridge and expert secrets. But anyway,

He talked

about, There is no shame in not knowing everything and it's kinda on with content. It got to a point where promises became more and more ridiculous as time went on. So lemme show you how I built my ghost trading agency. And then it went to, let me show you how to build a negotiating. Let me show you the perfect way to build negotiating agency. So the promises started getting more and more outrageous. We started. Give everybody kind of this look of your, it's just scammy, it's just wrong. Because a question that is always in people's head when they look at your content is, why should I listen to you? Okay. So when you talk about what you have done, what has already worked for you, that gives you authority to talk about those things. . On Twitter it's very common. You'll find threats on, here's 10 books. Warren Buffet recommends, here's 10 keys to success that Jeff Bezos teaches Amazon employees. So it's okay, cool. That's what Warren recommends. That's what Bezos recommends. Why should I listen to you? Like why? Why do you have that credibility to talk about those things? Because we have this. I tend to have, I used to have this belief that high performers, the top level people I wanted to connect with, they were attracted to just the best type of competence. And they do, but they're also attracted to humility. They're also attracted to effort, and there is no shame in showing that you're already growing in your path. And that humility, I feel like giving up your winning card. actually gives you access to more people because they recognize that, Hey, this guy's self-aware, this guy's humble. I like this guy. , because skill is easier. I feel skill is easier to teach than the right traits. If you're already arrogant. If you're already just not willing to learn, it's harder to unteach that than to teach how to be competent. You know what I mean? So I just feel it's just a healthier way to approach this. It's just a more honest way to approach this and it places something. I invented this in my while I was showering, so I don't know. I don't know how

accurate it's, that's when the best ideas come is when you're in the shower. Yeah. You're just like staring off into space. You're like, okay, this is a million dollar idea.

Yeah, bro. When you're shadow boxing in the shower that's where the money is made. I talk

you about boa. Yeah. Yeah.

So I call it giving up your winning. Okay. So I feel like when you give up your winning card, people play it for you. And it's also a good framing thing. So for example, I was talking about this like right before this call with the community and if a girl goes up to you, and I use a lot of examples with dating because that is one of the things I'm most passionate about. I love that topic a lot. So people let's say a girl tells you like, oh my God, you're such a kid. Like you're such a kid. You can do two things, right? You could one, take the defensive route and be like, no, I'm not a kid. You, I build this huge business. Look, did you know that I'm a se seven figure s e o agency owner? Like they give a shit about that, right? Uhhuh . Or you could give up your wedding card, right? And if she goes, Hey, you're such a kid, you could go, if you say that again, I'm not showing you my dinosaur collect. It's like playing to that car. You give it up, and then it's it's like you win by losing you. You know what I mean? Yeah. I feel like it, it works a lot in social, as in, Hey, by the way, I'm not an expert, by the way. I don't have it. Everything figured it out. This is what worked for me. Hope it serves you. And by you giving up the desire to be known and respect, You become known and respected. That's how I look

at it. So we're just gonna reference Hormoze a bunch. Alex, you're coming on the show buddy. But yeah, so he talks about the two different kind of archetypes. Yeah. A hundred million dollar offers. Yeah. It's my bi, it's my Bible man. So he talks about the enthusiastic beginner versus the grizzled veteran, like strategies, which is exactly what you're talking about. So you've got like the guys like, yeah, like Sam Parr and Sean can go do my first million because they've both exited eight figure C. . And so they can speak with that like authority cuz they've done it and they've done interesting shit to quote Sam. So when it comes to the rest of the people though people are now starting to build brands before they've done the stuff. and that's exactly what you're talking about. And I'm a thousand percent guilty. I haven't necessarily figured Twitter out because I've been guilty of exactly what you're saying. Where it's just oh, okay, I've got like a hundred millionaire guest on. That's okay. This guy's worth $150 million. I just interviewed him for an hour, like that's the content I'm gonna produce. But everyone was like, okay, but bring things back down to you. Why should we listen to. . And so that's something I'm actively working on. So what's some advice that you can give to entrepreneurs that are doing cool stuff and they're on their journey, but they haven't achieved that mastery yet. That really cool, like it factor, which I know is also subjective because another piece of advice that I've gotten is talk to the version of you that was like two or three years ago. So can you speak a little bit about that to somebody that. Had a Gary Vaynerchuk exit where they've already built like an a hundred million company before they got on social and they're in the process of it. Yeah. So

I was actually talking about this to an entrepreneur yesterday. The guys work with. The guys work with Hormoze, the guys work with a bunch of like heavy hitters. And he had this thing, which surprised me. The guys built eight figure sales teams and when I asked him about everything he's done, he just goes, yeah man, you know what? I felt like imposter syndrome cuz I felt like I could be doing more. Like, Dude, if you feel like you could be doing war, what am I doing? You know what I mean? Yeah. The feeling that you are, you could be doing more is never going to go away, right? Because there will always be a next step. It's entrepreneurs, we feel like when we reach certain income level, we're going to be happy. Yeah, for two seconds and then you're gonna want more. That's just what happens, right? But that, that feel is never gonna go away. But the way I look at it is like a chain. Look at you as a, like a chain, a link in the middle. There's always going to be people behind you, and there's always going to be people ahead of you, right? So you could be like, man, but I'm only making a hundred dollars a month. There's people making 90. The input that you could give them is valuable to them, at least $1 value. But it's valuable. It's ahead. So to me it's the mindset of I haven't achieved much. That's why I shouldn't post. It's not wrong, it's just inaccurate the right way to look at it. As no matter what happens, I'm a link into chain. There's gonna be links ahead of me, and there are gonna be links behind me, and I write for the links behind me because I know that what I've done is valuable to. Because I'm ahead. Whatever. Like I'm not miles ahead. I'm one link ahead. But there's gotta be insights that I can share. And when you combine it with that humility and you saying, I, I dunno everything, but this is what I did. This is what it worked for me. Nobody can with you. You proved it. Alex says, if I said that this morning, I had oatmeal, I'm untouchable. Because you had it. Yeah. Nobody can deny it. So I have my system to sell by Twitter and some people don't like it. I believe that whatever account size you have, you can't neglect selling by check. You actually have to do outbound. And a lot of people, they're giving flack for it. It's no, dude, you have the account. You're just not good at monetizing it. I'm like maybe, but this is what worked for me. Like these are the screenshots. It actually made money. . So you can't, you can deny that it's not the best system you can, but you can't deny that it hasn't made money.

Yeah. And I like whenever you talk about the lead acquisition strategy, you actually just did a thread this morning where you were talking about audience building and you like three of your points to your monetization strategy. Were like the acquisition, the lead, nurture, and then the maintenance. So I want to get into that in a little bit. We'll put a pin in that and come back there. But first when we're speaking about all of this, You don't like talking about your story, but I think that your story, like you said in the beginning is the most powerful part of all of this. Cause, because what you did, if you're like, Hey, if I can do this, freaking, anybody can do this. So I'm curious when we talk about like the middle of the chain link, so you've got people behind you and people in front of you. I'll come from a small town in Southern United States. And so it was just like my friends and my peer group and my surroundings weren't entrepreneurial and they weren't like helping me at all. I've got another buddy that's from Venezuela and his name's Diego and like he was trying to do the same thing and it's like he couldn't figure it out cause he didn't have the community. So I'm curious about, , how did you go about finding your community when you were in Guatemala and you were doing all of this VA stuff and you're trying to figure out how to make things work? How did you change your mindset and change your kind of environment to be able to allow the possibility of this 1.5 million a r even happening? Yeah. So

disclaimer, I got.

I really get lucky. Yeah, it happens.

Yeah. I got lucky. I got lucky in infinite amount of ways. So two ways I got lucky is actually they found me like the 200 founders, 300 was already semi coded. It was already making a little bit of money be before I joined it. It wasn't making like a log, but it was still like they find me. But that was one second one. I'm actually like, people tell me like, yeah, third world country, and you started like from the ground up. Just the fact that I'm speaking English to you right now tells you I wasn't poor, yeah. I I was like middle class, but yeah. Anyway, that being said is, I actually think it was an advantage, right? People think that where I grew up, I was thinking about this, the today, like I'm sharing a lot of things I haven't shared in any podcasts with you today. That means we're doing good brother, man. Yeah. This, I, I'm not talking, I haven't talked about all this a lot, but it's the good stuff actually is Yeah. It's real. But I thought it was disadvantage growing up where I grew up, cause it's not New

York, yeah. It's Guam. not, It's not la it's not Silicon Valley. Yeah. Yeah. It's.

It's Guatemala. People don't know where that is. Yeah. But I was thinking, man, like a lot of my surroundings were ideal to entrepreneurship, I feel. For example, I'll give you, I'll give you an example. So my mom's a lawyer, so she was super strict, right? Sure. And my dad's Asian, so he's extremely strict, so I growing up, Like I, if I wanted to play ball, I wanted to go out. If I wanted to go on a date, I had to pull up major persuasion tactics just to be able to play after it got done. So I learned that I, they taught me like, to just of be tough, if I live like, not in the city, but like in the, not rural, but like the suburbs and, My parents made a huge effort. They like huge effort to put me in a good English speaking school. And the fact that they actually spoke English, man, that, that made all the difference in the world. So how did it come to be like from Guatemala to 200? Is Covid hit? It was 2020. I was in college

and

I, I couldn't do anything. We were all locked up. So I go on Twitter, I was making two 50 bucks a month at the time as a va. And then I check some of Chris Johnson's screenshots. Why some? A lot of more screenshots. Yeah.

I'm like,

what you can make $200,000, $250,000 like that. That's a thing. That's so much money, right? So I started looking into it. I thought it was bullshit, but it wasn't . brian: So let's talk about So you said there was some code, a little bit of profit. What did you do when you got on board, and then how did you twist it and craft your offer so that you can grow it to what it is today? And it's exponentially growing and I'm a, I'm a. Too. So I pay for it. Your product. I love it. Appreciate it. It was have you ever done something and you were like, man, that was the right move, but you didn't do it intentionally

or it was just kinda oh no I do anything. It happened though. I do everything perfect. Everything I do is perfect. Everything I do is perfect and calculated. Of course. Yeah. Duh, . jk: It was like that. It was like, man, I'm glad that happened, but I didn. We didn't think about it. About it yeah. Yeah. So the thread you mentioned, the thread before you mentioned it's actually about positioning. So I used to think offer was king. Now I think positioning is king. So here's how we think about it. I feel like. So say you own 500 feet of land, right? And you could own it in two places. If you own 500 feet of land in a desert, that would make you no money, right? But if you own 500 feet of land in the Panama Canal, that would net you 4 billion a year. Same. Same skill, same size, different positioning. So where you stand matters a lot. So we figure it out accidentally. Good positioning. So the way I look at it, there's two types of positioning in business the way I look at it, and it's either compete, positioning, or complete positioning. So complete positioning is when you look at everything your market believes and you say, Hey, this is wrong, and you go against. My market, in my case, it's audience building, people who want to grow and monetize Twitter. And a lot of people believe that if you just keep posting, if you just keep adding value, then you're just gonna build a huge business on it. And it's yeah giving is part of business, but so is getting. So I went with saying cash. That is my positioning. So it's a compete positioning, right? And then there's the other type of position, which is complete positioning. That's when you find the missing pieces in the current market and you fill them in. For example, in fitness, it's my, my coach, right? It's all about yeah, you could do any diet, you could do whatever you want. But the amazing piece that you. Is data. The reason why you don't have the body you want, it's because of data. Do you know what your maintenance calories are? Do you know what your caloric deficit should be? How many grams of protein you should be eating every day? So he uses data as a completing mechanism for the market solutions. If you had data, it's complete. So you had those two, right? It was compete, positioning, and complete positioning. We actually went with the. Positioning with Tweet Hunter as in all these schedulers, because that is what Twitterer is. It's nothing revolutionary, right? It allows you to schedule tweets. That's what it does, right? . Actually funny story is I went do you wanna give a pitch? Do you wanna give a pitch for it right now? Talk about Tweet Hunter, like real quick about what it is that, like an overview for people that don't know. Yeah, so

Twitter is it allow, it gives you Twitter inspirations, it allows you to just schedule tweets, and we just help you grow and monetize your audience fast. If you don't do that in 30 days, you can just throw your money back or you just don't pay. , that's the offer. But anyway Back here in Guatemala, I was actually, gave like a few mentorships. They like, called me to speak and they were like the event was called Disrupt Fest. I'm like, oh wow. That's some fancy name. So okay talk to us about your disrupting product. Oh, my guys, it just schedules tweets, that's all it does. It's not disruptive, . But anyway we took the compete positioning and we're like, all these tweets schedulers, they show you how to multiply your impact, accelerate your career grow your influence, and you're like, no. You're not here to grow your influence, you're here to make some money. So we're like, this tool helps you make money on Twitter. We positioned it not a scheduler, but as a make money mechanism. . So we took the compete aspect. As in, yeah, all the schedulers help you, but do they make you money? Have you ever made money, ever used a. It's like I don't see any difference. Cause you're not doing it right. That's why when you log on, tweet on, you got this like huge, we don't let you post a single tweet until you read the guide on how do you write client attracting money, attracting tweets. . Because if you get that, everything will be easier. So we that's, I feel that was a big reason why tweet hundred did well. It's because we were honest about the fact that we're not here to help you multiply your impact. We're here to make you. So I feel like that was a good angle. And when I asked Tebow, which is my co-founder, where's three? It's Thomas Tebow and me, I asked Tebow, what do you think it worked so well? And he said, because we didn't make Tweet hunter what people wanted. We made tweet hundred something was actually. Yeah, because we figure out a way to monetize Twitter and a little some tricks that weren't available in other schedulers. And we copied a few, we implemented a few. And yeah that's why I think that's what worked because of the positioning and because we made a tool that was actually useful.

Yeah, and as a, from a client perspective, it's like I've done a couple of 'em and it's like with Twitter, like consistency is king, right? So it's like you have to continue to post and continue to post and continue to produce valuable content, like you said, obviously with the strategy behind it. But it's difficult when you're going about your day and just like randomly haphazardly tweeting. So the reason I liked it was you also have a lot of AI baked in that's really smooth. And it will show you you can look up the different like topics and you can see like different threads. You can see different tweets, and it'll show you like the format of them. And you can see like what hooks are popular and like what formats are popular. And then you can rephrase those in your own voice with your own content. And that's why I try to tell people, everyone thinks that you need to reinvent the wheel and create like the best thing over and over again from scratch. But the reality is, It's a lot better to take what's working and then apply your own content to it. The same with TikTok videos and like Instagram reels. It's just literally taking these trends that are happening and then putting your own voice to it. Is that what you've seen to be true? It's what

I, it's half, I feel it. It's half the equation, so I feel like half of it is copying the hook. The other half. Changing the content. Sure, yeah. Copy the hook to get people to, this is, I didn't say that but let me, lemme explain. So you copy the hook as in this is how you get people in it, but on the content, you need to talk about what you have done. Yeah. It needs to be related to you. You need to assimilate it to you because if not, we fail to an, to answer the question, why should I listen? Yeah. . For example, right? I'll change everybody's lives Here. You ready? So , if you I'm just messing with you. But if you take a pinch of salt before you go to bed, it'll help you not wake up to pee at night because the salt dehydrate. Yeah. So that's like to me that's cool. I think that's cool, right? I still remember when Nate Schmidt on Twitter tweeted that if you go to Chipotle and they put one scoop of chicken, don't ask for a double scoop of chicken. Wait till they put one in some by the time they put the second one and they can't with the sites because he already gave you one big one, right? , it's That's useful, right? So when you give the small tips that are associated to you, people are grateful and they remember, they talk, they the people forget that the most powerful channel is word of mouth, right? . So if you talk about what you have done, you create goodwill in people's head. If you're in people's head,

they'll talk about you. . . Yeah. I love that., so I'm talking about from the context of like my positioning. So you were talking about compete or complete, so like my positioning with my community that I'm currently in the process of building with Action Academy is that when people, like everyone wants to quit their job everyone's like, I hate the corporate America thing. Like I hate the Matrix. I want to escape the matrix and do what I want when I want, with who I want. . And so people are investing in real estate, they're investing in stocks, they're doing all this stuff, financial freedom movement so that they're out of that corporate job and they're doing their own thing. Problem is where it's incomplete, is that nobody talks about what happens like when you do it, right? So it's like you quit the job and then what? Cuz there's a huge gap there to where now you have to like completely change your identity. Now you're not a worker, you're an entrepreneur. Now you need to build a business. You need to figure out what are you passionate about, what are you gonna use your time to do? And so that's the context I was asking that question in because that's where I come in and I'm , Hey, I did it. Now I've traveled around the world and I've built something that I really enjoy doing every single day, which is talking to you right now. And I fi find a way to monetize it and I call it passionate income. So I was just curious cuz oh, it's good. This is, oh yeah, dude. Yeah. From passive income to passionate income, man, that's my thing and that's my likes in cash. And so it was. Like, and I'm making anywhere from 20, 50,000 a month. So I was just like, you've gotta be raking it into with your 1.5. And I'm like, and you're still doing this. So that's just like a point proven. It's what I was trying to do is make you a case study brother.

Yeah. Would you recommend people follow their passion straight on?

No. You have to earn it. I think. What do.

I have this take that Dan Co doesn't like. He's one of my closest friends on Twitter. I'm all about get rich firsts. Learn Buddhism second. Yeah. . And it's Like to me, I'll honestly, to me, $5,000 a month was a life changing amount of money from two $50 to 5,000. That was crazy. So when I got to 5K and it your stable level, your level where you're like, yeah, my I'm good now could be 10 K, whatever. But when you get to that level, and don't be great with that because you really can't live on very little money if you're like, I should have wanted to Sure. And still live comfortably. So when you get to that point, I feel like the thing that comes with it, it's not, the money's the least valuable thing that comes with it, the one of the most valuable things that come from it, it's detach. With detachment comes good judgment, and with good judgment comes more money, right? So if you are detached from the outcome, money helps you, like money helps you get detached from the outcome, and then you're gonna make better choices. . So for me it's service businesses was the fastest way to get a five cam up because it's two clients, right? Or you wanna make six figures. That's four clients, right? If you learn a high income, So that was, it's not hard, it's just, it was simple, it just get four people to agree to it. So when I got to that point that, and I was like, okay, maybe now I can follow my passion because I'm not broke. It's easier to follow your passion when you're not broke.

Are you able to say how much you are bringing in a month? Personally, outside of the business? Like outside of the margin Talk? If not, it's okay. I can

talk Revenue. Revenue is like 200 k. Fair.

Yeah. So yeah, the reason I say that and expand on what you asked me my kind of philosophy and my strategy behind everything is I think that you build passive income to earn the ability to earn passionate income. Because what that does is when you have passive, which is like real estate, maybe dividends, like the unsexy stuff, and you build a foundation of that, like a really strong like real estate portfolio or something, then you're like you said, like you, you've got that 5K Met, which that was my number two, where it was just like, okay, real estate's given me 5k. So that's a very strong foundation. And now I'm not like burdened with having to pay the bills, having to think about where the dollars are coming in, having to think about all this money stuff. And I've disattached, like you said, and I'm like, okay, cool. Now I can spend all of my bandwidth on building something and figuring out like what am I super passionate about and then how do I make money from that? So that way I'm never working a day in my life. So now I work 24 7 and I don't even feel like it cause I freaking love it. I think that's the goal. Nice. Yeah.

No I think that's cool too. I I, this is gonna be fun. So to me is when I feel like when I'm optimized to enjoying everything about my work personally, my work quality decreases. Sure. And my income decreases. It's when I am like, this is going to suck, but I do what is required. That's when I make a lot of money. Like for me, a big part of my business is Okay, people on the DMS outbound. Yeah. I don't necessarily enjoy it. No. actually, I don't enjoy it, but it makes a lot of money so we do it. And when I embraced and I realized yeah it's just gonna probably. I don't know. It was, my work started getting better. My quality of work started getting better. My mental health and willingness to get to work was getting better. And yeah, it was. It was. That was just what worked for me. It was those two things that active income came before passionate income. And when I embraced that, there is always going to be an aspect of stress. There is always gonna be an aspect of business you don't like and you're okay with it because it comes with the territory. Started

making more. Yeah. So what I tell people is, problems never go away. They just look different. So it's like you wanna make a million dollars okay, cool. You ready to handle a million dollar problems? So it's like the game, I think. Is, and then what I've seen from all my mentors that are like there and they've got $10 million, 20 million, 50, a hundred million dollar businesses is like the game is starting the business and taking it to the point where you earn the right to be able to delegate out the parts that you hate. So that's when it becomes fun. So it's all just a giant game because you're like, okay, like in the beginning you have to wear every hat. Like you have to do the outbound, you have to be the copywriter, you have to be the marketer, you have to be the fulfillment, everything, operations. But then as you get more revenue and you grow in revenue and margin and ebitda, And you're able to be like, okay, I'm gonna hire a C O, I'm gonna hire marketing, I'm gonna hire outbound like sales. I'm gonna hire this. And so it's it's super fun, man. But in closing, I wanna bring you back. I specifically wanted to put a pin in this because it's the tweet thread that you just did most recently, so it's fresher for you about the lead acquisition. So since we're talking about outbound, I wanna go back to that strategy of the acquisition, lead, nurture, and maintenance. As specifically likes your email sequencing where you do like the six emails, so I just subscribe to yours just to get, be a recipient of the email sequence. Can you give us like a rundown in the next 10 minutes of the acquisition, nurture maintenance section that you talked about?

So I believe in building goodwill in public and selling and. Building goodwill in public with content threads content threads and tweets content and monetizing in private, which is calls emails and dms. Okay, so how do we do this? So I believe in proving your competence and showing, giving everything away on your Twitter making people know that you are the expert at. And if you're not the expert at your pond, maybe of a puddle, and if not of that puddle, a smaller puddle, right? I was the expert at Twitter, ghost writing for money. Twitter agency owners, tiny little thing, right? . But I believe in getting people into your email list and you sell them on the email list, right? So on the email list, that's where you can actually. I believe in promoting your email list a lot and selling your product inside the email list. Not so much on the Twitter feed. Agreed. Yeah, when you get them on the email list, it's easier. And there's a six email sequence, which I actually stole from Yara Golden. The first it's got very tied to Broughton soap opera sequence, which is essentially you don't want to finish an email idea in the same email that you started. For example, you'll start a story on email one, say, Hey, I'm gonna tell you a story of how I accomplished X, and then you only get to the middle of it in that email and it's but I'll tell you about it tomorrow. And then tomorrow you open up another loop, which you close an email four and an email four, you open up another loop, which close an email six. of Like that. So I don't remember the six steps off the top of my head, but it's it's just opening loops and addressing objections, right? Like one is objection everybody gets, is. for you to talk about what you're talking about. So I show about my struggles. Another one is it's too expensive, right? You could talk about how expensive not solving it is, right? Another one is, I don't know if this is for me. You send an email of who you're talking to. All right? So it's addressing objections. I pitch on the third, fourth, fifth, and sixth. The first second. The first and second are to build trust. And then maintenance is basically, you already have the list. You need to keep sending emails, right? , I actually tested sending two emails a week. Did Okay. People complain that I was emailing them too much, and then I emailed them every day and they still complain. I'm like, they're gonna complain. They might might as well sell every day. And I sent out a form and said, Hey are you comfortable with how much I'm emailing you? And 98% said, yeah, that's cool. Every day, dude. I'm like, oh cool. So I so

changed. I thought you said, they said they were complaining about it and then you sent out a form. Cause I saw the form. Yeah. Cause

everybody's gonna complain anyway, so might as well. Yeah, they're not gonna like it anyway. They're, they don't like it when you make money.

It's unethical. So everyone told me not to. Everyone told me not to do five podcasts a week. I do five podcasts a week, so Monday through Friday I post a podcast. There's a

reason you make 20 to 50 k dude.

Yeah. . Anyways, in closing, bro, I wanna be conscious of your time too. What's some advice in closing that you would give to somebody that feels stuck in what they're currently doing? They want to do the online thing, they want to begin monetizing and like building an audience, monetizing the audience. What's some closing advice that you would give to that person? Maybe in two to three bite size pieces? Yeah,

so I feel like one is, Splits. Don't try to build a 10 million company, try to get a 10 K a month because I'm assuming that if you feel stuck and you wanna quit your nine to five, 10 K a month is a lot of money, yeah, it is a lot of money. So let's set up as the goal. Alright, so we're gonna get rich first and then figure it out second. Okay. So how do you get 10 K a month? In my opinion, the easiest, fastest, and just least costly way is building a service. SEO, copywriting, email marketing, lead, gym, those high income skills, that's how I did it. My skill was coach writing. That's what I chose. So what talents do you have or what things do you want to learn that are high income that are people are already charging two K, three K four, and after that, I would recommend tooth things, which is one is offer creation. If you learn how to create offers, a hundred million offers vias from o excellent book. I also recommend looking at what other people in your industry are doing, just straight up copying them, and then learn a way to get leads into the pipeline. Like call, email works. Call dm. works talking random people works asking for referral works. Find ways to get people to buy the two to three K offer you created with your high income skill. Get to 10 K a month and when you get to 10 K a month, you're gonna be detached. When you become detached, you're gonna make good decisions, but mark that as your first goal. That is what you, I feel like that's what you need to do is just go by steps. Once you get there, you'll have more perspectives and you'll know what to do. How long will this take? Six months to a year, but. Is it worth it? I know for me it.

Yeah, exactly. So people think about it. We're all spending so much time thinking about how much real estate that you can buy to get 10 K a month, and that may be, 20 million of real estate sometimes. So it's if you could just figure out how to commit. Months to doing this, which is essentially what I did and what JK did. You can do that and then you can be able to funnel all the rest of that and build and scale on top of it. So anyways, brother, where can people find more about you and what you're doing? Yeah, so I'm most

active on Twitter at makes sense, one. Yeah. O N E jk. Molina one. JK Molina. And yeah, I'm always there. You can also sign up to my only fans, but that's only for later. But for now, Twitter. Twitter, Twitter, , Twitter,

I'll see you. Yeah, and if anybody wants to check out tweet Hunter for themselves. Yeah, you,

You wanna grow on Twitter faster and or you don't pay monetize or you don't pay, it's tweet hunter io. You can

check that out as well. Perfect. Brother man, appreciate you coming on. This has been an absolute blast. And with that, that has been Brian Lubin and JK Malina with the Action Academy Podcast, signing off, bam.